Most markets flatten edge.
EveryX is built for people who want stronger upside when they are right: up to 10x leverage, explicit maximum loss, and public price discovery instead of flat odds.
EveryX Brand Identity
Forecasting infrastructure for leveraged conviction.
This is the EveryX Brand Identity Guide. It tells you what we are, what we stand for, how we speak, and how EveryX should show up wherever amplified conviction appears.
Brand Overview
EveryX is the world's first leveraged prediction market. This guide holds the systems that make that claim legible: the mark, the voice, the colour logic, the type, and the product cues that define amplified conviction.
We are building a high-signal identity for people who treat conviction as an edge. Every surface should feel precise, direct, and structurally calm, even when the market itself is live.
Not every detail here is final forever. But this is the source of truth for the direction ahead: leverage is the product truth, clarity is the operating principle, and noise has no authority here.
Amplified conviction.
Strategy
Our Strategy
Belief, structured.
Leveraged, not reckless.
Signal-led, not spectacle-led.
Playful, not gimmicky.
Public, not opaque.
What Gives Us An Edge
Leverage that makes being right pay what it should.
Most prediction markets validate a correct call. EveryX amplifies it with up to 10x leverage, explicit maximum loss, and a structure built for high-conviction positions.
Why This Market Exists
Conviction deserves more than flat odds.
Crypto, politics, esports, and culture all produce real edges. EveryX gives those calls a market that feels serious, legible, and alive without slipping into betting-game energy.
01
Clarity
Name the leverage, the upside, and the maximum loss in plain language.
02
Leverage
Strong calls should earn stronger upside than flat-odds prediction markets allow.
03
Public Conviction
Price should be discovered in public, with crowd conviction visible in the market itself.
04
Bounded Risk
Maximum loss should be explicit before the position goes live, so amplified upside never becomes blind risk.
Voice
Our Voice
Direct. Precise. Controlled.
Our tone of voice is 1, 2 & 3.
EveryX should read like amplified conviction made legible.
Serious enough to trust, fast enough to act on, and clear enough to repeat without translation.
Logo
Our Logo
The mark of amplified conviction. Built to cut through noise.
Use the current mark as the primary signature.
Lockup by default. Icon when space is tight.
Construction stays centered and aligned.
This rulebook reference shows the center-line logic and spacing relationship between the icon and wordmark.
The icon carries the fastest recognition.
Use it for avatars, app buttons, overlays, and compact product contexts.
Give the signature room to breathe.
Reserve a minimum clear margin of 1x around the lockup.
No text or UI should enter that area.
Incorrect Use
Protect the signature from distortion.
Do not stretch
Never distort the proportions horizontally or vertically.
Do not rotate
The logo always sits on a stable horizontal axis.
Do not add effects
Avoid glows, shadows, embossing, or novelty treatments.
Do not crowd
Respect the clear-space rules around the mark.
Colour
Our Colour
Dark infrastructure. Red authority. Green signal.
Colour system
The system works through restraint.
A compact palette. Black for structure. Red for brand. Green for signal.
Usage logic
Build from black, then add green.
Use green sparingly for actions, indicators, and directional emphasis.
Primary
Surface
Default shell.
Ratio
Black dominates. Off-white carries copy.
Accent
Moments
Actions, indicators, deltas.
Rule
Green punctuates. It does not dominate.
Brand
Layer
Reserved brand layer.
Rule
Red and green serve different jobs.
Illustration
Our Illustration
Pending approved assets.
Reserved
Illustration system pending final asset delivery.
Typography
Our Typography
One family. Full control.
It is written in Outfit Semibold, Medium & Regular.
One family. Hierarchy through weight.
Clarity
Builds Trust
Editorial, compact, decisive.
Hero
Forecasting Infrastructure
Section
Brand Guidelines
Body Large
Serious tool first. Exciting platform second.
Body
Use Outfit for the majority of the reading experience across the guide. It should feel controlled, readable, and calm at paragraph length, with hierarchy carried by weight, spacing, and rhythm rather than decorative shifts.
Metrics should feel systemic, not decorative.
Use tabular numerals for percentages, timestamps, odds, labels, and metadata.
Iconography
Our Iconography
Pending approved assets.
Reserved
Iconography system pending final set definition.
Motion
Our Motion
Coming soon.
Reserved
Motion system pending behavior specification.
Product
Our Product
Reserved for approved product references.
Reserved
Product references pending approval.