Most markets flatten edge.
EveryX is built for people who want stronger upside when they are right: up to 10x leverage, explicit maximum loss, and public price discovery instead of flat odds.
EveryX Brand Identity
Forecasting infrastructure for leveraged conviction.
This is the EveryX Brand Identity Guide. It tells you what we are, what we stand for, how we speak, and how EveryX should show up wherever amplified conviction appears.
Brand Overview
EveryX is the world's first leveraged prediction market. This guide holds the systems that make that claim legible: the mark, the voice, the colour logic, the type, and the product cues that define amplified conviction.
We are building a high-signal identity for people who treat conviction as an edge. Every surface should feel precise, direct, and structurally calm, even when the market itself is live.
Not every detail here is final forever. But this is the source of truth for the direction ahead: leverage is the product truth, clarity is the operating principle, and noise has no authority here.
Amplified conviction.
Strategy
Our Strategy
Belief, structured.
Leveraged, not reckless.
Signal-led, not spectacle-led.
Playful, not gimmicky.
Public, not opaque.
What Gives Us An Edge
Leverage that makes being right pay what it should.
Most prediction markets validate a correct call. EveryX amplifies it with up to 10x leverage, explicit maximum loss, and a structure built for high-conviction positions.
Why This Market Exists
Conviction deserves more than flat odds.
Crypto, politics, esports, and culture all produce real edges. EveryX gives those calls a market that feels serious, legible, and alive without slipping into betting-game energy.
01
Clarity
Name the leverage, the upside, and the maximum loss in plain language.
02
Leverage
Strong calls should earn stronger upside than flat-odds prediction markets allow.
03
Public Conviction
Price should be discovered in public, with crowd conviction visible in the market itself.
04
Bounded Risk
Maximum loss should be explicit before the position goes live, so amplified upside never becomes blind risk.
Voice
Our Voice
Direct. Precise. Controlled.
Our tone of voice is 1, 2 & 3.
EveryX should read like amplified conviction made legible.
Serious enough to trust, fast enough to act on, and clear enough to repeat without translation.
Logo
Our Logo
The mark of amplified conviction. Built to cut through noise.
Primary mark
Use the current mark as the primary signature.
Lockup by default. Icon when space is tight.
Small-use mark
The icon carries the fastest recognition.
Use it for avatars, app buttons, overlays, and compact product contexts.
Clear space
Give the signature room to breathe.
Reserve a minimum clear margin of 1/2x around the mark.
No text, symbols, or interface elements should enter that protected field.
One-color use
Keep the full signature in one color.
The icon and wordmark should read as one signal. Do not split them into mismatched tones or treatments.
Light mark
Dark mark
Background contrast
Shift the mark before it disappears into the field.
Use the light mark on dark surfaces and the dark mark on light surfaces. Protect legibility before applying the logo to any colored background.
Light mark on dark fields
Dark mark on light fields
Dark mark on light fields
90%
80%
70%
60%
Light mark on dark fields
40%
30%
20%
10%
Incorrect use
Protect the signature from distortion.
The EveryX mark should stay immediate, stable, and legible wherever it appears. These examples weaken recognition by changing the form, the spacing, or the surface behavior.
If a use case feels uncertain, return to the approved lockup, icon, and contrast rules above. These applications are not allowed.
Colour
Our Colour
Black dominant. White contrast. Grey support. Lime in restraint.
Primary Palette
EveryX does not need a wide palette. It needs a clear one. These four colours define the brand system across the product shell, editorial surfaces, and high-attention signal states.
Each tone has a job. Black builds the environment. Red carries the brand. Green carries the signal. White holds the reading experience together.
Near Black
#0A0A0A
Primary field. Structural base. Core shell.
Brand Red
#C41230
Brand emphasis. Hero moments. Editorial punctuation.
Volt Green
#94F201
Actions, indicators, deltas, and outcome direction.
White
#FFFFFF
Primary text colour and the main contrast carrier.
Supporting shades
These grayscale support tones help build depth across shells, cards, dividers, hover states, and quieter UI surfaces. They extend the system without competing with the core palette.
Use them to create hierarchy inside the product. Do not promote them into primary brand accents.
Graphite
#141414
Secondary shell, panels, and dense card beds.
Steel
#1D1D21
Raised surfaces, overlays, and focused containers.
Slate
#2B2B31
Dividers, inactive fills, and structural separation.
Mist
#C6C6CE
Muted type, disabled states, and low-priority data.
Composition
EveryX works best with a compact palette. Start from a black-first composition, let white carry contrast, and use grey to build depth without stealing attention.
Keep gradients atmospheric. Reserve accent colour for signal and brand emphasis, and keep the combined red-and-lime layer at 10% or less.
60% black
Shell, background field, and most of the visual mass.
20% white
Type, lockups, and the sharpest structural contrast.
10% grey
Panels, dividers, support text, and quiet hierarchy.
10% accent
Split sparingly between red brand emphasis and lime signal cues. It should punctuate, not repaint the composition.
Typography
Our Typography
One family. Full control.
Primary headline
Used for page intros, section-defining statements, and high-attention brand moments. Keep it sharp, sentence-case, and never heavier than semibold.
Weight500
Tracking-0.04em
Leading0.94
Outfit Medium
Subheads
Use for section titles, callout headers, and short directional statements. They should feel active, controlled, and a step quieter than the hero line.
Weight500
Tracking-0.03em
Leading0.98
Forecasting infrastructure
Body
Used for paragraphs, explanatory copy, product language, and longer guidance. Default to regular or medium. Let spacing carry the rhythm before weight does.
Weight400–500
Tracking0
Leading1.35
EveryX uses one family across the whole system. Hierarchy comes from scale, spacing, and restraint, not from decorative font changes.
Meta & numerals
Use for timestamps, odds, percentages, tags, and structured UI support text. It should feel calm, systemic, and secondary.
Weight500
Tracking0.02em
Leading1.1
Structure the page before styling the sentence.
Outfit should read as one controlled system. Use medium for statements that need authority. Use regular for most paragraph reading. Avoid jumping weights too often.
Tighten tracking carefully. The brand should feel deliberate, never cramped or shouty.
AMPLIFIED
CONVICTION
Balanced: compact, legible, and firm.
AMPLIFIED
CONVICTION
Too tight: density turns into strain.
AMPLIFIED
CONVICTION
Too loose: authority starts to dissolve.
Assets
Our Assets
Coming soon.
Coming soon
Illustration, iconography, and downloadable brand assets will be added here once the approved set is locked.
Motion
Our Motion
Coming soon.
Coming soon
Motion principles will be added here once the behavior spec is approved.
Product
Our Product
Coming soon.
Coming soon
Approved product references will be added here once the next surface set is signed off.